Promotional pens are an excellent way to get your business name and logo out in the world. These pens are perfect gifting pens for business promotion and marketing campaigns. They can be given away at tradeshows, conferences, and other events as a marketing tool to promote your company and increase brand awareness. Promotional pens also make great giveaways for customers or employees who have been loyal over time. Now, let’s take a look at the benefits of using promotional pens.

Increases Brand Awareness

One of the most significant benefits of using promotional pens is that they can help boost brand awareness. When you hand out these giveaways, people will see your business name and logo in their hands repeatedly when they use the pen for writing notes or signing receipts at stores. Even better, this signage often sticks with them long after the cell has stopped working because it is a physical representation of your brand.

Saves Time and Money

Another benefit of using promotional pens is saving you time and money. For example, let’s say your business needs 500 printed marketing materials for an upcoming event or trade show. You could create 500 brochures at the local copy shop, which can get costly quickly, or use online printing services like Vistaprint who will provide high-quality designs for a great price. Either way, you will also need to pay for shipping and handling fees to get your materials out there if it is not a local print shop.

Now, let’s compare this scenario with promotional pens. Instead of spending time and money on marketing brochures that may or may not be helpful in the end, all you would need to do is order a few hundred promotional pens, and you’re good to go. Not only that, but people are much more likely to hang onto a pen than they are a piece of paper, so even more people will see your branding in the long run.

Promotes Excellent Customer Engagement

In addition to boosting brand awareness and saving you time and money, these pens can also promote excellent customer engagement. When customers have a pen with your business name and logo on it, they are more likely to use it in their everyday lives, leading to further exposure to your company. Additionally, if your pen is unique or engaging somehow, customers are more likely to show it off to their friends and family members, which can create word-of-mouth marketing for your business.

All in all, promotional pens are a great way to promote your business and increase brand awareness. They are affordable, easy to use and provide excellent customer engagement. So be sure to add them to your marketing campaign. What other benefits have you found for using promotional pens in your marketing campaigns? Leave us a comment down below.…